Advertise on Office Building Screens. Programmatically.
Office buildings provide a unique, high-value opportunity for advertisers to reach affluent professionals and business leaders during their workday and commute. This environment ensures high frequency and a captive audience in low-distraction spaces.
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Reach People on the Goat WorkAll Day
Activate consumer intent in office buildings to reach an affluent professional audience throughout the day.
Use this placement to connect with a high-income, business-focused audience in a professional mindset.
High engagement and recall
For example, screens in elevators and lobbies offer a captive audience, increasing ad attention and recall.
Affluent audience connection
Office buildings are key “place-based” venues for connecting with high-income business travellers and professionals who have significant discretionary spending power.
Brand awareness in key hubs
High-resolution video walls in ceremonial spaces, such as lobbies, offer high-impact storytelling for premium, brand-building messages.
Time-sensitive relevance
Dayparting enables you to tailor messages to the audience's immediate needs, such as morning productivity or lunchtime purchases.
Leverage time-based and contextual data to deliver hyper-relevant messaging that aligns with the audience's professional interests and daily routine.
Commute blitz targeting
Run productivity or breakfast-focused ads during the 7-9 AM morning commute and dinner or fitness promotions during the 4-6 PM evening rush.
Data-triggered relevance
Use dynamic messaging triggered by real-time stock market movements for financial services, or by severe weather for meal delivery or rideshare promotions.
B2B conference tie-ins
Target industry executives and senior leaders with professional service or high-end dining ads when buildings host corporate events or are near convention centers.
Low-distraction video
Deploy short, high-impact video ads on elevator screens to leverage a captive audience for premium services.
Office building media creates a cohesive, targeted journey that moves audiences from real-world awareness to measurable conversion.
Competitive targeting
Place ads for co-working spaces or alternative financial institutions directly inside a competitor's building to influence professional decision-making.
Contextual support
Promote professional wellness prompts (e.g., mental health apps) near relevant internal areas, such as gyms or communication boards, to enhance the message's support value.
Cross-channel integration
Use geofencing to capture the device IDs of professionals exposed to an office ad and retarget them later on their mobile device with a detailed offer.
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FAQs
What kind of audiences can I reach with office building screens?
You can reach an affluent commuter profile, which includes high-income professionals, business leaders, and travellers with significant discretionary spending power. They are prime targets for luxury, financial, and B2B services, as well as premium auto brands.
Can I target specific times of the day for my campaigns?
Yes, dayparting is highly effective in office buildings. You can run a "Commute Blitz" during peak times of 7-9 AM and 4-6 PM to align with a commuter's mindset, or run specific Lunchtime Food & Beverage offers between 11:30 AM and 1:30 PM to capitalize on high purchase intent.
What are the best ad formats for office building screens?
Short, high-impact video ads are ideal for the low-distraction, confined environment of elevator screens, where they receive significantly more attention than traditional DOOH. For lobby and security checkpoints, use high-resolution video walls for premium, high-production brand awareness campaigns.
Can I use real-time data to trigger ads in an office building?
Yes, dynamic messaging can be triggered by real-time stock market movements to promote financial services or investment tips, tapping into the audience's professional interests. You can also use weather-based triggers to automatically run ads for rideshare or meal delivery during severe weather.
How can I measure the impact of my office building campaigns?
The most advanced method is Cross-Channel Integration. You can use geofencing to capture the mobile device IDs of professionals who were exposed to your ad and then measure conversions by retargeting them with a specific offer (like a white paper download).
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