Turn foot traffic into media revenue

Used by leading retail media networks around the globe

Don’t just manage screens.
Build a profitable media business.

The technology behind your in-store media business

An Ad Server built for the complexity of physical retail

FAQs

• Do we need to replace our existing in-store displays to use the Broadsign Ad Server?
  Good news – you can continue using the hardware and media players you already have. Our ad server is designed to plug into your existing retail technology ecosystem, helping you protect your initial investments while getting up and running faster.
• What happens once I book a campaign?
  Our ad server is natively integrated with the Broadsign CMS, which means the campaigns you book are scheduled automatically. But if your stores are already up and running on a CMS, it’s not a problem – we connect directly to that, too. Either way, your retail media planners and store operations teams end up looking at the exact same live data as the campaign unfolds.
• Will my software costs go up as I sell more ad inventory?
  No. Broadsign operates on a SaaS pricing model. You know exactly what the software will cost, meaning the more media you sell, the higher your profit margins. You don’t get penalized for growing your network.
• Can we stop ads from playing if a product is out of stock?
  Yes. You can tie your digital campaigns to real-time data triggers like current stock levels, weather, and time of day. If a product sells out at a specific store location, the system can automatically pause that campaign and swap in an alternative, ensuring you never waste a brand’s media spend on an empty shelf.
• If my client wants to run a campaign based on a budget, can I accommodate their request?

  Absolutely. Whether a buyer wants a fixed store takeover or a highly flexible campaign, you set the campaign buy types. You can build a campaign based on exact budgets, share of voice, impressions and many more. To learn more about the different types of campaigns offered, click here.

• How do we prove to brand partners that their campaigns actually ran?
  Booking a deal is only half the job. You have to prove it was delivered. Broadsign provides detailed proof-of-performance reporting. You get crystal-clear visibility into exactly when and where an ad played, giving you the hard data you need to show CPG partners they got exactly the exposure they paid for.
• Can I also book static assets through the Broadsign Ad Server?

  Yes. Whether you are selling printed endcaps, window clings or anything else, our ad server lets you plan, chart, and manage static campaigns. Our platform is also equipped with static campaign operations, such as work orders and printing, which you can learn more about here.

• What exactly is Broadsign’s optimization engine?

  It’s an automated system that intelligently distributes campaigns across your available inventory, adjusting placements to meet delivery goals, reduce under- and overperformance, and free up space for new campaigns. You can learn more about our optimization engine benefits here.

• Can the ad server fix underperforming campaigns?
  As a matter of fact, it can. It’s equipped with an automatic self-healing tool. If a live campaign is under-pacing, for example, the system kicks in to bring it back on track.
• Can I connect my screens to programmatic buyers?
  Yes, but on your own terms. While our ad server is built to handle your direct sales, it also manages programmatic campaigns and pacing. This allows you to tap into programmatic budgets from major agencies while maintaining absolute control over your pricing, creative approvals, and competitive separation. You get the automated revenue of programmatic without turning your store into an open free-for-all.
• Can I set up a bonus campaign that runs if ad space is still available?
  Yes. We call these preemptible campaigns. You can strategically use them to run your own internal store promotions, loyalty program sign-ups, or bonus brand content whenever digital space is available.

Use cases

How our customers are using Broadsign’s Ad Server