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Tap into the full potential of out-of-home with access to a global network of digital screens across high-impact venue types. Discover the placements that align with your campaign goals, and leverage the precision and scale of programmatic targeting to reach audiences at the right time and place.
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Campaigns launched with Broadsign
How Visit Arizona drove a 30% increase in arrivals with programmatic DOOH
How Visit Arizona drove a 30% increase in arrivals with programmatic DOOH
Objective
To increase travel to Arizona by building top-of-mind awareness among target audiences and driving measurable arrivals from key markets.
Strategy
The campaign utilized data-driven programmatic DOOH to reach travelers in high-impact environments, reinforced by mobile retargeting to drive conversion.
Results
The campaign achieved a 30% increase in arrivals to Arizona—surpassing the national average of 23%—and maintained a mobile ad viewability rate of over 90%.
Campaigns launched with Broadsign
How Decathlon drove a +46% increase in footfall with programmatic DOOH
How Decathlon drove a +46% increase in footfall with programmatic DOOH
Objective
Drive immediate, measurable foot traffic to Decathlon stores across major Dutch cities during the peak summer season while testing the impact of programmatic DOOH on physical visits.
Strategy
Activated targeted pDOOH ads across 218 digital screens in high-traffic urban locations near Decathlon stores, strategically varying media pressure across cities to test share-of-voice effectiveness.
Results
Generated a 46% total increase in store footfall, delivering an incremental 8 percentage point lift directly attributable to the campaign compared to non-exposed control groups.
Campaigns launched with Broadsign
How Silbö Telecom's DOOH campaign drove a +263% lift in consideration with transit ads
How Silbö Telecom's DOOH campaign drove a +263% lift in consideration with transit ads
Objective
Amplify Silbö Telecom's national football team sponsorship, boost brand awareness, and promote its new unlimited data offer before Euro 2024.
Strategy
Programmatically activated localized DOOH ads across high-traffic transit hubs like subways and train stations in major Spanish cities.
Results
Achieved 3.28 million impressions, an +833% uplift in positive brand perception, and a +263% lift in purchase consideration.
Campaigns launched with Broadsign
How Holt Renfrew drove 400,000 store visits and a +500% lift in intent with its programmatic DOOH campaign
How Holt Renfrew drove 400,000 store visits and a +500% lift in intent with its programmatic DOOH campaign
Objective
Boost consideration and drive consumers to its department stores in major Canadian cities
Strategy
DOOH ads were displayed on screens around closing competitors' stores, including venue types like billboards, bus shelters, and office buildings
Results
The campaign drove 400,000 total store visits
Campaigns launched with Broadsign
How Samsonite's pDOOH campaign boosted brand KPIs by extending the reach of video ads
How Samsonite's pDOOH campaign boosted brand KPIs by extending the reach of video ads
Objective
Boost brand awareness and consideration for its high-quality luggage
Strategy
Targeted digitally-savvy consumers by extending ad messaging from online media channels to DOOH screens
Results
53% lift in purchase consideration among ad-recallers
Campaigns launched with Broadsign
Desjardins Insurance drives significant brand uplift and consideration with DOOH
Desjardins Insurance drives significant brand uplift and consideration with DOOH
Objective
Increase brand awareness and consideration for the brand's insurance offerings
Strategy
Ads were activated in venues with the highest concentration of the desired audience
Results
86% lift intent to take action post-ad-exposure
Campaigns launched with Broadsign
GlobalTV sees a 10x lift in viewing intent with pDOOH campaign
GlobalTV sees a 10x lift in viewing intent with pDOOH campaign
Objective
Increase awareness and viewing consideration for two new TV shows in Canada
Strategy
The campaign targeted audiences aged 25-54, streamers, and cable viewers
Results
233% and 253% lift in intent to take action after seeing the ads for each TV show
Campaigns launched with Broadsign
HP drives a 12% sales lift with programmatic DOOH in Dubai
HP drives a 12% sales lift with programmatic DOOH in Dubai
Objective
Boost awareness, reshape brand perception, and increase purchase consideration for the HP Smart Tank 585 printer among parents aged 25–54 in Dubai.
Strategy
Delivered targeted pDOOH ads on premium digital screens in high-traffic, family-oriented environments like shopping malls and transit hubs.
Results
Achieved a +12% YoY sales growth for HP printers in the UAE market, alongside a +42% lift in consideration for the Smart Tank 585.
Campaigns launched with Broadsign
IG Wealth Management boosts brand funnel metrics with programmatic DOOH
IG Wealth Management boosts brand funnel metrics with programmatic DOOH
Objective
Boost brand awareness and consideration for the brand's financial services across Canada
Strategy
Ads targeted demographic segments like business professionals, high-income individuals, and those between the ages of 35-65
Results
47% of audiences exposed to the DOOH ads felt encouraged to contact an IG Wealth Management advisor
Campaigns launched with Broadsign
How Samsung's programmatic campaign went big in Texas
How Samsung's programmatic campaign went big in Texas
Objective
Increase brand awareness, consideration, and purchase intention for the Samsung Galaxy S21 smartphone in Texas
Strategy
The campaign targeted specific audience segments and leveraged mobile data signals
Results
1.75x lift in in-store visitations
Campaigns launched with Broadsign
Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market
Programmatic DOOH drives a +153% uplift in purchase consideration for Veet Expert in the French market
Objective
Boost brand awareness for its new hair depilatory product in the French market
Strategy
Ads were displayed in high-traffic retail and shopping mall locations to reach women under the age of 50
Results
153% in purchase intent for Veet products among ad recallers
Campaigns launched with Broadsign
Programmatic DOOH drives a 105% lift in positive brand image for Jotex home interiors
Programmatic DOOH drives a 105% lift in positive brand image for Jotex home interiors
Objective
Boost brand awareness for its homeware products
Strategy
Targeted women demographics aged 25-55 with DOOH ads alongside other digital channels
Results
105% lift in positive brand image among ad recallers
Campaigns launched with Broadsign
H&M Portugal's campaign boosted brand image, ad recall and purchase consideration with pDOOH
H&M Portugal's campaign boosted brand image, ad recall and purchase consideration with pDOOH
Objective
Increase brand awareness and sales for its summer fashion clothing line across Portuguese markets
Strategy
Ads ran across venue types like malls, subways, and train stations, targeting an audience of women aged 15-44 years old
Results
81% lift in positive brand image, with significant ad recall among the brand's target audience
Campaigns launched with Broadsign
Boehringer Ingelheim saw a +254% lift in positive brand image with its pDOOH campaign
Boehringer Ingelheim saw a +254% lift in positive brand image with its pDOOH campaign
Objective
Increase awareness and sales for Frontpro's new pet antiparasitic product
Strategy
Ads were placed on outdoor screens and in shopping malls near pet stores, featuring QR codes that encouraged audience interaction with the content
Results
254% lift in positive brand image, where ad recallers said the campaign gave them a positive impression of the brand
Campaigns launched with Broadsign
Programmatic DOOH boosted Consumer Preference by +217% for The Canadian Real Estate Association
Programmatic DOOH boosted Consumer Preference by +217% for The Canadian Real Estate Association
Objective
Drive awareness and positive brand perception for REALTOR.ca
Strategy
The OOH ads targeted home buyers and sellers within key Canadian real estate markets
Results
175% lift in intent to take action post-ad-exposure, like visiting the REALTOR website or social media, or requesting more information
Campaigns launched with Broadsign
Programmatic DOOH drives +119% lift in brand image for AB InBev's Mike's Hard Iced Tea
Programmatic DOOH drives +119% lift in brand image for AB InBev's Mike's Hard Iced Tea
Objective
Increase brand awareness and beverage sales for its ready-to-serve Mike's Hard Tea product
Strategy
Ads were placed in proximity to LCBO liquor stores, promoting the brand's limited-time offer
Results
119% lift in positive brand image
Campaigns launched with Broadsign
Sea-Doo's first programmatic DOOH campaign increased purchase consideration by 144%
Sea-Doo's first programmatic DOOH campaign increased purchase consideration by 144%
Objective
Strengthen brand recognition, purchase consideration, and share of voice in the brand's primary market of Florida
Strategy
Ads targeted audiences of personal watercraft and pontoon enthusiasts along with fishing enthusiasts
Results
144% lift in purchase consideration
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