Does the Broadsign Ad Server work with my existing player or CMS?

Yes, the Broadsign Ad Server can be used alongside a variety of third-party Players and CMS. The Broadsign Ad Server is also natively integrated with the Broadsign Player and CMS, unlocking additional capabilities and enhancements for users seeking a full-stack solution.

Is the Broadsign Ad Server connected with programmatic buyers?

Yes. Broadsign’s Ad Server is natively integrated with our programmatic ecosystem, giving media owners a single place to manage and optimize inventory sold through both direct and programmatic channels. It can also work with external SSP demand through our programmatic integrations.

How is yield optimized between direct-sold and programmatic campaigns?

The Broadsign optimization engine considers campaign priorities, goals, and inventory availability to maximize the value of your network. Direct-sold and Programmatic Guaranteed commitments are prioritized, while non-guaranteed direct-sold and programmatic demand can capture additional opportunities and fill available inventory. For programmatic campaigns, space is allocated only when a bid is won, while the Ad Server’s prioritization rules determine which eligible campaign can play. The optimization engine works within these rules to maximize plays across all campaign types and automatically recover delivery when campaigns fall behind their goals. This allows media owners to protect committed revenue while maximizing the value of their remaining inventory across both direct-sold and programmatic demand.

What are goal-based campaign types?

Unlike slot-based campaigns, which are fixed placements in a loop, goal-based campaigns are flexible placements that can be booked around your fixed ones. For advertisers, it allows them to book OOH campaigns to better meet their budget or delivery needs. For media owners, goal-based campaigns benefit from our optimization engine, which reallocates flexible placements so you can sell more and rebalances ad delivery to guarantee campaign results. You can learn more about goal-based campaigns here.

Can I set up a low-priority or bonus campaign that runs if ad space is still available?

Yes! We call these “preemptible campaigns,” and you can strategically designate a campaign as preemptible and assign it to specific screens with just a click of your mouse.

What is Broadsign’s optimization engine?

Broadsign’s optimization engine is an automated system that intelligently distributes campaigns across your available inventory to free up space for new campaigns at the time of booking, and automatically adjusts placements to meet delivery goals to reduce under/over performance while campaigns are live. You can learn more about our optimization engine benefits here!

Can I still benefit from the Broadsign optimization engine even if I’ve got a small network with fewer screens?

Everyone can benefit from yield optimization – no matter the size of your network. Redistributing campaigns, regardless of your network size, is hard work, but our optimization engine automates the entire process so you can focus on selling, not logistics. Discover how Irish media owner Orb benefited from Broadsign’s optimization engine.

Ad Server

Grow your OOH revenue, not your workload

Stop leaving revenue on the table with fragmented and manual systems. The Broadsign Ad Server unifies and automates OOH campaign management across static, digital, direct-sold and programmatic inventory, freeing your team to focus on driving revenue across your entire network.

Book a call

Used by leading OOH networks around the globe

Ad Server

Grow your OOH revenue, not your workload

Book a call

Not just another tool.Your OOH revenue engine.

Sell more of your inventory with the full picture

One platform to sell static and digital OOH, and manage programmatic and direct demand, ensuring all teams work towards hitting revenue targets.

Turn reliability into recurring revenue

Backed by a guaranteed-booking model and enterprise-grade security for near-perfect delivery rates, ensuring what you sell is what’s delivered.

Works and grows with your tech

Our modular OOH Ad Server and 100+ APIs simplify integration with your existing tech stack and the ability to adopt new capabilities as you grow.

Not just another tool.
Your OOH revenue engine.

Sell more of your inventory with the full picture

One platform to sell static and digital OOH, and manage programmatic and direct demand, ensuring all teams work towards hitting revenue targets.

Turn reliability into recurring revenue

Backed by a guaranteed-booking model and enterprise-grade security for near-perfect delivery rates, ensuring what you sell is what’s delivered.

Works and grows with your tech

Our modular OOH Ad Server and 100+ APIs simplify integration with your existing tech stack and the ability to adopt new capabilities as you grow.

“We've been told by clients that what makes our network stand out from others is its reliability when it comes to ad delivery, and that's thanks to Broadsign.”

Agnieszka Mendrychowska

Chief Operating Officer
Orb

“When our inventory was managed through a spreadsheet, we were continually reshuffling campaigns manually to try and maximize our digital inventory. With Broadsign, everything is done automatically. We add the screens and campaign parameters, and everything is organized for us at the click of a button.”

Martyn Perrie

Head of Digital Delivery
i-media

“The ability to see inventory availability in real-time through Broadsign has reshaped the sales team's pricing activities. They can now see when screens are at 90% fill rate versus 30%, giving them more confidence in how they apply their pricing and discounts.”

Eamon Sallam

Chief Operating Officer
Elevision

“Broadsign’s optimization engine has allowed us to deliver flexible campaigns 99.9% on target, and to say yes to revenue opportunities that we previously wouldn’t have been able to.”

Évannick Godbout Villeneuve

Manager, Business Solutions and Technological Development, OOH
Québecor

OOH Ad Server

Maximize revenue and efficiency from booking to execution

OOH Planning Tools

Shorten your sales cycle to close more deals

Turn complex briefs into result-driven campaigns in minutes with live inventory visibility, multiple targeting tools, and dynamic result estimates that ensure you’ll achieve 100% of advertiser goals.

Learn More

Flexible selling architecture

Sell the way advertisers buy media

Meet the budget and delivery needs of more buyers with the ability to sell slot-based and goal-based campaigns, and build custom inventory packages of your digital and static OOH assets.

Supported campaign goals:
Share of voice•Impressions•Plays•Budget•Frequency•Takeover

Learn More

Intelligent Campaign Reallocation

Sell 10% more with your current inventory

Keep your network optimally full with an optimization engine that dynamically moves existing bookings to make room for new ones, without affecting delivery and targets of in-flight campaigns.

Learn More

Automated Campaign Rebalancing

Self-healing campaigns with 99% ad delivery rates

Say goodbye to make-goods thanks to an optimization engine that automatically fixes under- and over-delivering campaigns, and is backed by transparent Proof-of-Play reports.

Learn More

Used by leading OOH networks around the globe

Grow your revenue, not your workload

Stop leaving revenue on the table with fragmented systems. Maximize your network yield and efficiency with one platform to sell and manage all OOH formats and sales channels.

Book a discovery call

FAQs

Does the Broadsign Ad Server work with my existing player or CMS?
Yes, the Broadsign Ad Server can be used alongside a variety of third-party Players and CMS. The Broadsign Ad Server is also natively integrated with the Broadsign Player and CMS, unlocking additional capabilities and enhancements for users seeking a full-stack solution.
Is the Broadsign Ad Server connected with programmatic buyers?
Yes. Broadsign’s Ad Server is natively integrated with our programmatic ecosystem, giving media owners a single place to manage and optimize inventory sold through both direct and programmatic channels. It can also work with external SSP demand through our programmatic integrations.
How is yield optimized between direct-sold and programmatic campaigns?
The Broadsign optimization engine considers campaign priorities, goals, and inventory availability to maximize the value of your network. Direct-sold and Programmatic Guaranteed commitments are prioritized, while non-guaranteed direct-sold and programmatic demand can capture additional opportunities and fill available inventory. For programmatic campaigns, space is allocated only when a bid is won, while the Ad Server’s prioritization rules determine which eligible campaign can play. The optimization engine works within these rules to maximize plays across all campaign types and automatically recover delivery when campaigns fall behind their goals. This allows media owners to protect committed revenue while maximizing the value of their remaining inventory across both direct-sold and programmatic demand.
What are goal-based campaign types?
Unlike slot-based campaigns, which are fixed placements in a loop, goal-based campaigns are flexible placements that can be booked around your fixed ones. For advertisers, it allows them to book OOH campaigns to better meet their budget or delivery needs. For media owners, goal-based campaigns benefit from our optimization engine, which reallocates flexible placements so you can sell more and rebalances ad delivery to guarantee campaign results. You can learn more about goal-based campaigns here.
Can I set up a low-priority or bonus campaign that runs if ad space is still available?
Yes! We call these “preemptible campaigns,” and you can strategically designate a campaign as preemptible and assign it to specific screens with just a click of your mouse.
What is Broadsign’s optimization engine?
Broadsign’s optimization engine is an automated system that intelligently distributes campaigns across your available inventory to free up space for new campaigns at the time of booking, and automatically adjusts placements to meet delivery goals to reduce under/over performance while campaigns are live. You can learn more about our optimization engine benefits here!
Can I still benefit from the Broadsign optimization engine even if I’ve got a small network with fewer screens?
Everyone can benefit from yield optimization – no matter the size of your network. Redistributing campaigns, regardless of your network size, is hard work, but our optimization engine automates the entire process so you can focus on selling, not logistics. Discover how Irish media owner Orb benefited from Broadsign’s optimization engine.