What types of campaigns can the optimization engine optimize?

The optimization engine can optimize across your inventory, including direct-sold and programmatic campaigns. This includes Guaranteed campaigns, direct-sold non-guaranteed campaigns, programmatic non-guaranteed campaigns, and programmatic Guaranteed / In-advance campaigns. The exact optimization behaviour depends on the campaign type and the rules and goals defined for it.

How does the optimization engine help me sell more campaigns?

The optimization engine can create additional sellable opportunities by dynamically scheduling flexible campaigns around existing commitments. Instead of treating individual screens as permanently tied to a campaign, flexible campaigns are managed according to their delivery goals. This allows you to make better use of inventory that might otherwise remain difficult to sell, while protecting existing commitments.

How does the optimization engine improve campaign delivery?

The optimization engine automatically rebalances campaigns when delivery conditions change. For example, if a screen goes offline or campaign requirements change, the system can adjust delivery to help the campaign continue working toward its goals. This reduces the need for manual campaign management and helps improve delivery reliability.

Can I control when the optimization engine makes changes?

Yes. Optimization is controlled automation. Media owners can define when optimization should be enabled and the rules or circumstances under which the system can make changes. This gives you the efficiency of automation while maintaining control over how your inventory and campaigns are managed.

Does optimization change what I have sold to advertisers?

No. The optimization engine is designed to optimize campaign delivery and inventory utilization while respecting campaign goals, commitments, and defined rules. For flexible campaigns, the engine can dynamically determine where delivery should occur to meet the campaign’s goals. For fixed or guaranteed commitments, those commitments remain protected.

How is yield optimized between direct-sold and programmatic campaigns?

The optimization engine considers campaign priorities, goals, and inventory availability to maximize the value of your network. Direct-sold and Programmatic Guaranteed commitments are prioritized, while non-guaranteed direct-sold and programmatic demand can capture additional opportunities and fill available inventory. For programmatic campaigns, space is allocated only when a bid is won, while the Ad Server’s prioritization rules determine which eligible campaign can play. The optimization engine works within these rules to maximize plays across all campaign types and automatically recover delivery when campaigns fall behind their goals. This allows media owners to protect committed revenue while maximizing the value of their remaining inventory across both direct-sold and programmatic demand.

Ad Server

Sell 10% more campaigns with your existing inventory

The only OOH and retail Ad Server with an optimization engine that maximizes your yield and efficiency from booking to in-flight execution across direct-sold and programmatic campaigns.

Book a call

Used by leading OOH networks around the globe

Ad Server

Sell 10% more campaigns with your existing inventory

The only OOH and retail Ad Server with an optimization engine that maximizes your yield and efficiency from booking to in-flight execution across direct-sold and programmatic campaigns.

Book a call

Don’t just deliver.Sell more.

Book 10% more campaigns

Turn awkward inventory gaps into sellable space with smart reallocation that moves flexible placements to make room for more campaigns.

99% ad delivery rates

Turn reliability into recurring revenue. Powered by our optimization engine, self-healing campaigns hit target goals 3x more often.

Billions more impressions sold

Gain unmatched reliability for direct-sold campaigns, and maximize your programmatic revenue by delivering on what you sell.

Don't just deliver.
Sell more.

Book 10% more campaigns

Turn awkward inventory gaps into sellable space with smart reallocation that moves flexible placements to make room for more campaigns.

99% ad delivery rates

Turn reliability into recurring revenue. Powered by our optimization engine, self-healing campaigns hit target goals 3x more often.

Billions more impressions sold

Gain unmatched reliability for direct-sold campaigns, and maximize your programmatic revenue by delivering on what you sell.

“We've been told by clients that what makes our network stand out from others is its reliability when it comes to ad delivery, and that's thanks to Broadsign.”

Agnieszka Mendrychowska

Chief Operating Officer
Orb

“When our inventory was managed through a spreadsheet, we were continually reshuffling campaigns manually to try and maximize our digital inventory. With Broadsign, everything is done automatically. We add the screens and campaign parameters, and everything is organized for us at the click of a button.”

Martyn Perrie

Head of Digital Delivery
i-media

“The ability to see inventory availability in real-time through Broadsign has reshaped the sales team's pricing activities. They can now see when screens are at 90% fill rate versus 30%, giving them more confidence in how they apply their pricing and discounts.”

Eamon Sallam

Chief Operating Officer
Elevision

“Broadsign’s optimization engine has allowed us to deliver flexible campaigns 99.9% on target, and to say yes to revenue opportunities that we previously wouldn’t have been able to.”

Évannick Godbout Villeneuve

Manager, Business Solutions and Technological Development, OOH
Québecor

The Broadsign Optimization Engine

Optimal yield. Maximum efficiency.

Intelligent campaign reallocation

Close more deals by selling goals, not screens

Tied to goals rather than screens, flexible campaigns are dynamically moved when new bookings come in, making room for more revenue without affecting slot-based placements. Every new booking triggers a recalibration, ensuring that your network is always optimally full.

Automated campaign rebalancing

Reliable results no matter what happens

Define the parameters of rebalancing and let our system automatically adjust under- or over-performing ad delivery if a screen loses power, or after an in-flight update to audience and day-part schedules.

Controlled automation

Set the rules and automate the work

Choose when and how you want our system to optimize your yield with the ability to turn it on when you need, and define under what circumstances it should kick in.

Used by leading OOH networks around the globe

Want to sell 10% more campaigns?

Media owners using the Optimization Engine of Broadsign’s Ad Server sell on average 10% more campaigns, resulting in billions more impressions sold.

Book a discovery call

FAQs

What types of campaigns can the optimization engine optimize?

The optimization engine can optimize across your inventory, including direct-sold and programmatic campaigns. This includes Guaranteed campaigns, direct-sold non-guaranteed campaigns, programmatic non-guaranteed campaigns, and programmatic Guaranteed / In-advance campaigns. The exact optimization behaviour depends on the campaign type and the rules and goals defined for it.
How does the optimization engine help me sell more campaigns?

The optimization engine can create additional sellable opportunities by dynamically scheduling flexible campaigns around existing commitments. Instead of treating individual screens as permanently tied to a campaign, flexible campaigns are managed according to their delivery goals. This allows you to make better use of inventory that might otherwise remain difficult to sell, while protecting existing commitments.
How does the optimization engine improve campaign delivery?

The optimization engine automatically rebalances campaigns when delivery conditions change. For example, if a screen goes offline or campaign requirements change, the system can adjust delivery to help the campaign continue working toward its goals. This reduces the need for manual campaign management and helps improve delivery reliability.
Can I control when the optimization engine makes changes?

Yes. Optimization is controlled automation. Media owners can define when optimization should be enabled and the rules or circumstances under which the system can make changes. This gives you the efficiency of automation while maintaining control over how your inventory and campaigns are managed.
Does optimization change what I have sold to advertisers?

No. The optimization engine is designed to optimize campaign delivery and inventory utilization while respecting campaign goals, commitments, and defined rules. For flexible campaigns, the engine can dynamically determine where delivery should occur to meet the campaign’s goals. For fixed or guaranteed commitments, those commitments remain protected.
How is yield optimized between direct-sold and programmatic campaigns?

The optimization engine considers campaign priorities, goals, and inventory availability to maximize the value of your network. Direct-sold and Programmatic Guaranteed commitments are prioritized, while non-guaranteed direct-sold and programmatic demand can capture additional opportunities and fill available inventory. For programmatic campaigns, space is allocated only when a bid is won, while the Ad Server’s prioritization rules determine which eligible campaign can play. The optimization engine works within these rules to maximize plays across all campaign types and automatically recover delivery when campaigns fall behind their goals. This allows media owners to protect committed revenue while maximizing the value of their remaining inventory across both direct-sold and programmatic demand.