Broadsign Privacy Policy

Thank you for using Broadsign International Holding Company and its subsidiaries or affiliated entities (collectively, “Broadsign”, “we,” “us,” or “our”). At Broadsign, we recognize that privacy is important and we are committed to protecting your privacy and, for that reason, we have adopted this Privacy Policy to explain our data collection, use, and disclosure practices for the Broadsign website (including your interactions with the https://broadsign.com/ website), participation in events we organize or sponsor, communications with our sales and marketing teams, and any other services provided by Broadsign that link to or reference this Privacy Policy (collectively, the “Services”).

This Privacy Policy applies to information Broadsign collects through the Services, as well as other information provided to us online or offline by third parties, when we associate that information with consumers or users of the Services; however, it does not apply to information collected from our employees, contractors, or vendors. Any Personal Information collected from our customers in connection with their use of Broadsign’s products or services is governed by the relevant customer agreement entered into between Broadsign and the customer. It also does not apply to information that you ask us to share with third parties or that is collected by certain other third parties whose software or services are featured or included in the Services (as further described below).

This Privacy Policy describes, among other things:

• Personal and other information we collect about you;
• How we use your information;
• How we may share your information with third parties; and
• Your choices regarding the personal information we collect about you.

For any questions or concerns regarding this Privacy Policy or Broadsign's treatment of Personal Information (as defined below), please feel free to contact us at privacy@broadsign.com or write to us at:

1. Consent

By accessing or using the Services, you consent to this Privacy Policy. If you do not agree with this Privacy Policy, please do not access or use the Services.

2. Collection of Your Personal and Other Information

When you sign up for a Broadsign account or other Broadsign service or promotion that requires registration, or use our Services, we may collect Personal Information. By “Personal Information,” we mean information that can identify or reasonably be linked to an individual, such as the following types of information:

• Names;
• Personal or business addresses;
• Email addresses;
• Phone Numbers;
• Certain information related to your business, such as business name, industry or sector, business size (e.g., annual revenue range or number of employees), and other qualifying information you provide to us;
• Job title; and
• Information contained in any image, photograph or profile you submit to us.

We may combine the information you submit under your account with other information you voluntarily provide from other Broadsign services in order to provide you with a better experience and to improve the quality of our services.

Our Services may link with digital advertising platforms, including Meta (formerly Facebook), Google, Reddit, Paved, X and LinkedIn. When you link from a digital advertising account to our Services, then we may collect information about that digital advertising account and share information (such as email addresses) with that digital advertising account as described in the connection process. This collected information may include, but is not limited to, your name, email address, demographic information from your profile, friend lists, postings or other content, and your profile picture. You acknowledge and agree that Broadsign is not responsible for the data collection or use practices of any such linked digital advertising platform. You should read each digital advertising platform’s privacy policy before linking to or from that digital advertising account.

We also use technology from third-party service providers including, Hotjar Ltd. and VWO, to collect user experience data, which reproduces your interactions with the Services, including mouse movements, page scrolling, screen taps, and other actions you take while using the Services. We may replace these third-party service providers without giving notice to you. Reproduced data may include technical and usage data, as well as visual representations of actions you take while using the Services. Our use of this data is limited to helping us understand how users interact with our Services and to design a better user experience for you.

You may choose not to provide Personal Information, (subject to the controls offered by your personal device’s (e.g., mobile device, laptop, or desktop computer) operating system), but this may prevent you from receiving certain features of the Services.

We also collect non-Personal Information relating to the Services, that is, information that does not personally identify an individual. The non-Personal Information we collect includes how you interact with the Services, information generally collected or “logged” by Internet websites or Internet services when accessed or used by users, and information about your web browser or device accessing or using the Services.

Examples of the non-Personal Information we collect are:

• The pages of our website that you viewed during a visit;
• What information, content or advertisements you view or interact with using the Services;
• Language preferences;
• The city and state in which you are located (but not your precise geographic location); and
• Unique identifiers that are not connected and cannot reasonably be connected to your identity.

We will not use non-Personal Information to try to identify you, and if we associate any non-Personal Information with information that personally identifies you, then we will treat it as Personal Information. As discussed in more detail below, we sometimes use cookies and other automatic information gathering technologies to gather Personal Information and non-Personal Information.

Information collected by the Services may be collected by us or one of the third parties we utilize in providing the Services (as further described below).

When you send email or other communications to Broadsign, we may retain those communications in order to process your inquiries, respond to your requests and improve our Services.

3. Use of Your Information

We may use the information we collect for the purposes described in this Privacy Policy, which may include:

• Maintaining general business operations and administration of Broadsign and its subsidiaries or affiliated entities;
• Providing services to Broadsign’s customers;
• Providing ongoing administration and management of customer services;
• Developing and improving Broadsign’s online operations, products and services;
• Assisting us in providing, maintaining, and protecting the Services;
• Setting up, maintaining, and protecting accounts to use the Services;
• Processing transactions;
• Communicating with you, such as providing you with account- or transaction-related communications, marketing communications, product or company news, event invitations, or other newsletters, RSS feeds, and/or other communications relating to the Services;
• Sending or displaying offers and other content that is customized to your interests or preferences;
• Performing research and analysis aimed at improving our products and services and developing new products or services; and
• Managing and maintaining the systems that provide the Services.

We will not collect or use your Personal Information for purposes other than those described in this Privacy Policy, unless we have obtained your prior consent.

You can decline to submit Personal Information to any of our Services, in which case Broadsign may not be able to provide those Services to you.

4. Children

The Services are designed for a general audience and are not directed to children under 13 years of age. We do not knowingly collect Personal Information from children under 13. If we learn that we have inadvertently collected Personal Information from a child under 13 without verifiable parental consent, we will delete it promptly. If you believe we have collected information from a child under 13, please contact us at privacy@broadsign.com or :

5. Information Security

We utilize reasonable information security measures to safeguard your Personal Information against unauthorized access, modification, or destruction. For example, we utilize Secure Socket Layer (SSL), Transport Layer Security (TLS), or similar encryption technology when sensitive data is transmitted over the Internet, and use firewalls to help prevent external access into our network. However, no data transmission over the Internet and no method of data storage can be guaranteed to be 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its security.

6. Disclosure of Your Information

Broadsign may disclose your Personal Information to third parties, as described below in the following limited circumstances:

• Service Providers. We may disclose Personal Information to Service Providers in order to provide the Services, or when you authorize or instruct us to do so, for example, when you use the Services to submit content or profile information. By “Service Providers” we mean companies, agents, contractors, service providers, or others engaged to perform functions on our behalf (such as processing of payments, provision of data storage, hosting of our website, marketing of our products and services, and conducting audits). When we use a Service Provider, we require that the Service Provider use and disclose the Personal Information received from us only to provide their services to us or as required by applicable law.
• Online Tool Providers and Tracking Technologies. We may also disclose Personal Information and non-Personal Information to Online Tool Providers. By “Online Tool Provider” we mean a licensor of software that we include in, or use with, the Services, including an application programming interface (“API”) or software development kit (“SDK”), that provides a specialized function or service to us and that requires the transmission of Personal Information and/or non-Personal Information to the Online Tool Provider.

Online Tool Providers, Cookies, web beacons, pixels, tags, and similar third-party technologies are collectively referred to herein as “Tracking Technologies.” Tracking Technologies may have the right to use Personal Information and non-Personal Information about you for their own business purposes. The use and disclosure of Personal Information and non-Personal Information by third-party Tracking Technologies are described in their respective privacy policies. See Section 7 below for some of the key Tracking Technologies we use.

• Business Partners. We may partner with industry business partners or other related companies to provide you with special offers, or to conduct joint marketing campaigns or related initiatives. If you redeem or respond to an offer, we may provide your Personal Information to the industry business partner or related company, including your name, email address, company name and title. If you answer questions or fill out surveys from a partner, we may share information with that partner. The industry business partner’s or related company’s privacy policy will govern their use of your information, which may include marketing of other products or services to you. You should read each industry business partner’s or related company’s privacy policy before providing information to that applicable entity.
• Affiliates. We may share information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Privacy Policy and any other appropriate confidentiality and security measures.
• Compliance. We may disclose your Personal Information to third parties when we believe in good faith and in our discretion, that such disclosure of such information is reasonably necessary to (a) comply with any applicable legal or regulatory requirements or an enforceable governmental request, (b) enforce or apply the terms and conditions of the Services, including investigation of potential violations thereof, (c) detect, prevent, or otherwise address fraud, security or technical issues, (d) protect the rights, property or safety of Broadsign, its users or other third parties, (e) prevent a crime or protect national security, or (f) submit insurance claims, cooperate with insurance investigations, and fulfil insurance subrogation activities.
• Business Transfers. We reserve the right to transfer information (including your Personal Information) to a third party in the event of a sale, merger, transfer of all or substantially all of the assets of our company relating to the Services, or in the unlikely event of a bankruptcy, liquidation, or receivership of our business. We will use commercially reasonable efforts to notify you of such transfer, for example, via email or by posting a notice on our website.
• Aggregated Data. We may disclose non-Personal Information, aggregated with information about our other users, to our clients, business partners, merchants, advertisers, investors, potential buyers and other third parties if we deem such disclosure, in our sole discretion, to have sound business reasons or justifications.

Please contact us at the address below for any additional questions about the management or use of Personal Information.

7. Cookies and Automatic Information Gathering Technologies

Every time you use the Services (e.g., access a Service webpage, or navigate to a specific location within the Service mobile app), we collect Personal Information and non-Personal Information (as described in Section 2). For example, to improve our Services, we collect how, when, and which parts of the Services or their features you use, which social media platforms you connect to the Services, and when, how, and what you post to the social media platforms through the Service app. Also, we may use your device’s unique identifier (UDID) or other unique identifiers to assist us in collecting and analyzing this data.

To support this, we may employ a variety of technologies, including Cookies, local browser storage, and “web beacons,” “pixels,” or “tags.” A “Cookie” is a small amount of data a website operator, or a third party whose content is embedded in that website, may store in your web browser and that the website operator or, as applicable, the third party, can access when you visit the website. A web beacon, pixel or tag is a small, usually-transparent image placed on a web page that allows the operator of that image, which may be the operator of the website you visit or a third party, to read or write a Cookie.

Your operating system and web browser may allow you to erase information stored in Cookies and local browser storage. But if you do so, you may be required to login to the Services again, and you may lose some preferences or settings. You may also be able to set your browser to refuse all website storage or to indicate when it is permitted, but some features of our Services may not function properly without it. We may use Cookies to keep you logged in, save your preferences for the Services, and to collect information about how you use our Services.

More information about managing Cookies is available here. To learn how to manage privacy and storage settings for your local browser storage, please refer to the end-user documentation for your browser.

Tracking Technologies may collect information automatically, in which case Personal Information and non-Personal Information it receives are subject to the Tracking Technology’s privacy policy. Some Tracking Technologies may allow you to opt out of certain collection and/or uses of your information. We may replace any of these Tracking Technologies without notice to you. For more information about the privacy practices of the Tracking Technologies that Broadsign currently uses (and/or that we reserve the right to use), please read more here.

8. Transparency and Choice; Do Not Track Signals

You may request access to your Personal Information by sending an email to privacy@broadsign.com. We will try to locate and provide you with your Personal Information and give you the opportunity to correct this data, if it is inaccurate, or to delete it, at your request. However, in either case, we may need to retain it for legal reasons or for legitimate business purposes. You may also remove any content that you post to the Services using the deletion or removal options within the Services. However, we (and you) are not able to control information that you have already shared with other users or made available to third parties through the Services.

If you need further assistance with removing any content you posted through the Services, you can email us at privacy@broadsign.com. Removal of your posted content may not ensure complete or comprehensive removal from our computer systems.

We ask individual users to identify themselves and the information requested to be accessed, corrected, or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive or systematic, require disproportionate technical effort, jeopardize the privacy of others, would be extremely impractical (for instance, requests concerning information residing on backups), or relate to information that is not associated with your Personal Information. In any case, where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort. We may also require you to verify your identity to our satisfaction before providing you with access to Personal Information.

Please be aware that if you request us to delete your Personal Information, you may not be able to continue to use the Services. Also, even if you request that we delete your Personal Information, we may need to retain certain information for a limited period of time to satisfy our legal, audit and/or dispute resolution requirements.

We may use third-party service providers that collect information for interest-based advertising purposes (advertisements that are tailored to your likely interests, based on categories in which you have shown an interest). To learn more about these third parties and the choices they offer users, please visit the Network Advertising Initiative’s choices page or the Digital Advertising Alliance’s choices page. If you are reading this Privacy Policy from a mobile device, you can learn more about the DAA's mobile choices program here.

We support the development and implementation of a standard "do not track" browser feature that provides customers with control over the collection and use of information about their web-browsing activities. Once a standardized "do not track" feature is released, we intend to adhere to the browser settings accordingly.

You can opt out of receiving marketing e-mails from us by clicking on the “unsubscribe” link in the e-mails. Please note that we use multiple Service Providers for sending marketing e-mails, and if you unsubscribe via a specific email, your request will only affect correspondence from that particular Service Provider; it will not automatically apply to all future marketing e-mails sent through our other Service Providers. Therefore, you may continue to receive marketing emails from other Service Providers unless you unsubscribe from each individually or contact us directly at privacy@broadsign.com to have your preferences updated across all systems. Additionally, please be aware that it may take up to ten (10) business days for your opt-out request to be processed. Also, even if you opt out of marketing e-mails, we may continue to send you certain account-related e-mails, such as notices about your account and confirmations of transactions you have requested.

9. Certain United States Residents

You may be aware that certain states in the United States have enacted mandatory privacy laws that provide residents of those states with certain rights regarding their personal information. As of the date this Privacy Policy was last updated, such states include California, Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, Delaware, Iowa, Nebraska, New Hampshire, and New Jersey.

If you reside in the State of California, please click here to learn more about your privacy rights. Our Services are not currently subject to the laws in Virginia, Colorado, Connecticut, Utah, Oregon, Texas, Montana, Delaware, Iowa, Nebraska, New Hampshire, and New Jersey. However, we do provide notice and transparency about our collection and use of Personal Information as described in this Privacy Policy.

10. Residents of Nevada

We do not sell your Personal Information. However, you may contact us at privacy@broadsign.com with questions.

11. Residents of Canada

If you have an objection to the use of your Personal Information as described in this Privacy Policy, you may file a complaint by sending an email to privacy@broadsign.com. We will attempt to accommodate your objection or complaint, but you understand that, to the extent you object to our processing of Personal Information that is necessary for us to provide the Services to you, certain features and functionalities of the Services may no longer be available to you. Nothing in this Privacy Policy prejudices your rights to file a complaint with the Office of the Privacy Commissioner of Canada, and/or with any other applicable data protection authorities. Further, we remain responsible for the Personal Information in our possession or custody, including information that we transfer to third parties for processing. When we engage Service Providers to handle Personal Information on our behalf, we make sure through our agreements and practices that those Service Providers provide a comparable level of protection for the Personal Information as we do.

12. Third Party Websites

Please note that the Services may link to or integrate with third-party sites, services or apps. We are not responsible for the privacy or security policies or practices or the content of such third parties. Accordingly, we encourage you to review the privacy and security policies and terms of service of those third parties so that you understand how they collect, use, share and protect your information.

13. Changes to this Privacy Policy

We may modify or update this Privacy Policy periodically with or without prior notice by posting the updated policy on this page. You can always check the “Last Updated” date at the top of this document to see when the Privacy Policy was last changed. If we make any material changes to this Privacy Policy, we will notify you by reasonable means, which may be by e-mail or posting a notice of the changes on our website or through the Services’ mobile app prior to the changes becoming effective. We encourage you to check this Privacy Policy from time to time. IF YOU DO NOT AGREE TO CHANGES TO THIS PRIVACY POLICY, YOU MUST STOP USING THE SERVICES AFTER THE EFFECTIVE DATE OF SUCH CHANGES (WHICH IS THE “LAST UPDATED” DATE OF THIS PRIVACY POLICY).

14. How to Contact Us

For any questions or concerns regarding this Privacy Policy or Broadsign's treatment of Personal Information, please feel free to contact us atprivacy@broadsign.com or write to us at: